TRAVIS CHAMBERS
EXPERIENTIAL MARKETING & EVENT PRODUCTION LEADER
NOTEABLE WORK
AWERNESS CAMPAIGN
START
Start was a cinematic awareness campaign created to introduce Uptown Society through story, not standard promotion.
Built as a series of short narrative videos, each piece ended with the word “Start”, followed by a call to action and a prompt to follow Uptown Society. The campaign used actors, locations, polished visuals, and retro-ad-inspired creative direction to make the brand feel established, intentional, and culturally relevant.
Shot in 2023 and rolled out over two years across Instagram and YouTube, Start helped turn Uptown Society’s digital presence into an extension of its live experiences: creative, community-centered, and built around connection.
THE CHALLENGE
Uptown Society needed a stronger way to introduce itself to new audiences online.
As a growing community-serving events company, the brand had already built momentum through live experiences, partnerships, and community programming. The challenge was turning that real-world credibility into social content that could attract new followers and make the organization feel as polished online as it did in person.
The campaign needed to do more than say “follow us.” It needed to give people a reason to care.
THE SOLUTION
The Start campaign was created as a collection of cinematic social promos, with each video telling a small story connected to a clear call to action.
Each piece ended with a title card using the word “Start”, followed by a CTA and a final message encouraging viewers to follow Uptown Society. The structure gave the campaign a consistent creative thread while allowing each video to stand alone as its own mini-story.
The campaign leaned into cinematic production and, in some cases, retro-ad-inspired creative direction. This helped the videos feel more like polished brand spots than typical small-business social content.
The result was a multi-video awareness campaign that elevated Uptown Society’s digital presence and supported long-term audience growth.
MY ROLE
I led the production and campaign development process, managing the
non-technical production responsibilities from concept through rollout.
Responsibilities included:
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Campaign concept development
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Creative direction
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Site/location selection
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Actor recruitment
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Script co-writing
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Production scheduling
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Budgeting
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Shoot direction
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Vendor and creative team coordination
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Edit oversight
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Campaign rollout planning
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Instagram and YouTube distribution support
I did not shoot or edit the videos directly, but I directed the shoots, coordinated the production needs, and oversaw the edits to ensure the final content aligned with the campaign concept and Uptown Society brand.
WHAT IT PROVES
The Start campaign demonstrates the ability to produce high-quality social content with limited resources while keeping brand strategy, audience growth, and creative execution aligned.
It shows that I can take a small business or community-centered brand and build a content system that feels polished, intentional, and credible. The campaign connected storytelling, social media strategy, production management, creative direction, and audience development into one multi-video rollout.
KEY TAKEAWAYS
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Created a cinematic social awareness campaign designed to grow Uptown Society’s audience and strengthen brand credibility.
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Produced six story-driven campaign videos with both horizontal and vertical versions for Instagram and YouTube.
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Led the creative and production process, including locations, actors, scripts, scheduling, budgeting, shoot direction, and edit oversight.
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Helped generate approximately 700–1,000 new followers over a 36-month period.
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Delivered TV-level promotional content for a small business using strong creative direction and limited resources.