Are You Red Cross Ready? | Partner Activation Case Study

PROJECT

ARE YOU RED CROSS

KUUMBA JUICE & COFFEE

READY?

Are You Red Cross Ready? was a community preparedness activation created in partnership with the American Red Cross of Wisconsin to make emergency readiness education more accessible, practical, and community-centered.

The event focused on helping attendees prepare for unexpected emergencies, including home fires, floods, and other disasters, and on receiving hands-only CPR instruction. The live activation was intentionally small, creating space for direct learning, questions, and hands-on engagement.

Beyond the event itself, Uptown Society produced an original content package for the Red Cross, turning important safety information into custom video assets to extend the activation's impact beyond the room.

PARTNER
ACTIVATION

COMMUNITY
EDUCATION

SOCIAL CONTENT
STRATEGY

ORIGINAL
CONTENT CREATION

VIDEO
PRODUCTION

THE CHALLENGE

Emergency preparedness information is important, but it can often feel distant, overwhelming, or easy to ignore until something happens.

The challenge was to take essential information from the American Red Cross and present it in a way that felt accessible, useful, and connected to the community. The project needed to do more than share information. It needed to create an experience where people could learn directly, ask questions, and walk away better prepared.

There was also an opportunity to extend the message beyond the event by creating original video content that could live online and support continued education.

THE SOLUTION

Uptown Society developed "Are You Red Cross Ready?" as a live community activation, supported by original content production.

The event was hosted at Kuumba Juice & Coffee and featured a Red Cross representative walking attendees through practical emergency preparedness steps for home fires, floods, and other disasters. Attendees also received hands-only CPR instruction as part of the program.

Uptown Society led the creative and executional structure of the event, including the location, promotional direction, event flow, social content, and overall experience design.

To expand the project beyond the live activation, Uptown Society also produced a custom safety content series for the American Red Cross, including four long-form safety videos and four short-form reels. These assets were designed to make preparedness information more accessible, shareable, and useful after the event ended.

We truly appreciate the collaboration and the thoughtful work Uptown Society put into the content.

- Jennifer Warren

Regional Communications Director

"

KEY TAKEAWAYS

Translated Red Cross safety information into an accessible community activation with emergency preparedness and hands-only CPR instruction.
Produced original content assets, including four long-form safety videos and four short-form reels.
Extended the impact beyond the event by creating reusable digital content for continued education and awareness.
Led the creative and logistical structure, including venue coordination, promotion, program flow, talent, production, and editing support.

MY ROLE

Organizer | Creative Lead | Producer & Content Coordinator

I organized the activation and led the project's creative structure,

while also coordinating the original content production for the event.

Responsibilities included:

Event concept development
Partner coordination
Venue coordination
Program structure
Social content planning
Promotional direction
Talent coordination
Shoot planning
Video production coordination
Editing coordination
On-site event organization
Community engagement
Post-event content support

Short-form promotional reels created as additional campaign support for Are You Red Cross Ready?, designed to be shared by Uptown Society to promote the activation and extend awareness around emergency preparedness.

Long-form safety videos produced exclusively for the American Red Cross of Wisconsin to support emergency preparedness education across their social channels and internal communications.