top of page

PROJECT

EVOLUTION OF A

VARIOUS LOCATIONS

HEATHEN

Evolution of a Heathen is a short documentary produced in collaboration with Imagination Upgraded to tell the story of the DJ Heathen brand and its evolution from live entertainment into event production, creative direction, and audience-centered experience design.

​

The project was created as a full original production, not just a recap or highlight reel. It was built to document the creative journey behind DJ Heathen, showing how years of performing, hosting, promoting, and reading rooms shaped a broader approach to producing experiences.

​

Released on Redgrade.tv in 2023, the documentary serves as both a creative archive and a professional bridge between live entertainment, storytelling, and experiential strategy.

ORIGINAL
PRODUCTION
BRAND
STORY TELLING
CREATIVE
DIRECTION
PRODUCTION
COORDINATION
END-TO-END
PRODUCTION

THE CHALLENGE

​

The DJ Heathen story was bigger than a performance résumé.

The challenge was to create an original documentary that captured the evolution of the brand in a way that felt intentional, polished, and professionally produced. The project needed to explain how live entertainment experience translated into audience psychology, event production, creative leadership, and experience design.

​

It was not just about documenting what happened. It was about telling the story of why it mattered.

THE SOLUTION

​

In collaboration with Imagination Upgraded, we produced Evolution of a Heathen as a short documentary centered on the DJ Heathen brand.

​

The film used personal storytelling, visual direction, performance history, and creative reflection to connect the different chapters of the brand, from nightlife and live entertainment to broader production and community-centered experiences.

​

The documentary positioned DJing as more than performance. It showed it as a training ground for reading rooms, managing energy, understanding audience behavior, adapting in real time, and designing environments around people.

This was a great collaboration that gave us the chance to tell a unique story about someone who has followed an unconventional path to purpose.

- Brandon "Champ" Robinson

Imagination Upgraded

"

KEY TAKEAWAYS​​​​

  • Produced a complete original documentary in collaboration with Imagination Upgraded.

  • Documented the evolution of the DJ Heathen brand from live entertainment into event production and audience-centered experience design.

  • Led the story, writing, creative direction, and project coordination from concept through release.

  • Created a professional media asset released on Redgrade that supports the broader career narrative.

MY ROLE

Producer, Director, Writer & Project Coordinator 

​

I led the creative and narrative direction of the project while collaborating with Imagination Upgraded on the full production process.

​

Responsibilities included:

​

  • Story concept development

  • Creative direction

  • Writing

  • Production planning

  • Project coordination

  • Narrative structure

  • Interview/story development

  • Brand positioning

  • Creative review

  • Release coordination

  • Collaboration with Imagination Upgraded

  • Final content direction

bottom of page