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PROJECT

MIXTAPE

DOCK No. 3

BINGO

Mixtape Bingo is an original Uptown Society event concept that blends traditional bingo with curated music, custom game cards, bonus rounds, and game-show-style hosting.

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The experience was designed to bring people together through music recognition, friendly competition, nostalgia, and conversation. Instead of building the event around a single genre or age group, Mixtape Bingo was intentionally designed as a multi-genre, multi-generational experience where attendees could engage with different eras of music and help one another identify songs they might not know.

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The result was a social event that turned music into a connector, giving people a reason to interact beyond simply being in the same room.

ORIGINAL
EVENT CONCEPT
TICKET 
SALES GROWTH
CUSTOM
BINGO CARDS
PARTNER-SUPPORTED
EXPERIENCE
MULTI-GENERATIONAL
ENGAGEMENT

THE CHALLENGE

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Many social events rely on people naturally starting conversations, but that does not always happen. People often stay with the group they came with, stick to familiar music, or need a reason to engage with strangers.

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The challenge was to create an event that felt fun, familiar, and easy to understand while still encouraging people to interact across different ages, music tastes, and comfort levels.

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Mixtape Bingo was built to solve that through a format people already understood, then elevate it with music, hosting, and shared participation.

THE SOLUTION

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Uptown Society created a music-based bingo experience that used curated playlists and custom bingo cards to turn music recognition into a live social game.

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The format included:

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Traditional bingo structure
Curated multi-genre playlists
Custom bingo cards
Bonus rounds
Lightning round for the grand prize
Game-show-style hosting
Audience participation
Encouragement for attendees to help one another across unfamiliar genres

 

Because the music crossed generations and genres, attendees were encouraged to engage with people around them. Someone might know a hip-hop track, someone else might recognize an R&B classic, and someone else might catch a song from an older era. That shared discovery became part of the experience.

It was fun. We sang and laughed all night! It was a great girls' night out.

- Mariah Galarza

Attendee

"

KEY TAKEAWAYS​​​​

  • Created an original event concept blending music, bingo, custom cards, and live hosting.

  • Increased attendance and ticket sales across each event, making it Uptown Society’s fastest-growing original concept.

  • Designed a social game experience that encouraged attendees to connect across genres and generations.

  • Built a repeatable entertainment format with potential for future activations.

MY ROLE

Creator | Producer | Host | Music Curator

 

​I led Mixtape Bingo from concept through execution, managing the creative, operational, promotional, and live-hosting elements of the experience.

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Responsibilities included:

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  • Original concept development

  • Event format and game structure

  • Music curation

  • Custom bingo card direction

  • Bonus round and lightning round design

  • Ticketing

  • Marketing and social promotion

  • Partner coordination

  • Staffing

  • Hosting

  • Live event flow

  • Audience engagement

  • Day-of production

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